Strategy Overview

Our Strategy

GB Auto Group is a uniquely diversified, leading player in key markets of the Middle East and North African. It is a forerunner in the region’s automotive segment through GB Auto and a top non-bank financial services provider in Egypt through GB Capital. The company’s assembly, manufacturing, sales and distribution, after-sales services, and financing business operations span multiple market segments, including passenger cars, motorcycles, three-wheelers, commercial vehicles, construction equipment, tires, lubricants, pre-owned vehicles and retail.

GB Auto

Decades of experience throughout the region has given us the flexibility and knowhow to navigate the fluctuations inherent in the automotive industry. As such, our strategy is not only to continue to look at long-term growth opportunities for the business as a whole, but to capitalize on the strength of our varied operations throughout the region while building a tight and lean operation that will continue to drive value for stakeholders irrespective of market landscapes. We continue to lean in on our high-margin ancillary businesses, such as after-sales services and tire distribution, to build a diversified stronghold that carries us through any challenge. We also strive to streamline our operations across the value chain, ensure the attainment of target productivity and quality levels and focus resources on obstacle innovation. Finally, we continue to look beyond our home market of Egypt to country-specific export opportunities in our footprint that not only grow our business but provide a necessary cushion.

GB Capital

Through its five key operations (GB Lease, Mashroey, Drive, HTT, and Tasaheel) GB Capital’s strategy is to benchmark its operations against the best in the field, building on strict and robust credit policies, risk classification and provisioning policies specifically developed for each industry. All companies are staffed with veterans of the financial services industry to provide the required expertise and know-how. The companies’ credit approval and disbursement mechanisms comply with best practices of financial institutions in the country. Furthermore, asset quality and collections — the backbone for the success of any financial institution — are closely monitored, well-maintained and controlled within the group. The aim of GB Capital is to develop a well-diversified and synergetic group of financial services, while maintaining a high level of focus and specialized expertise within each company.