GB Auto is a leading regional player, complementing its Egyptian operations with a strong presence in Iraq and a growing presence in Algeria. Headquartered in Egypt, GB Auto’s deep commitment to and understanding of its home market, combined with strong management and a sound strategy, helped it springboard from a local concern to a regional success story.
The company first announced in 2009 that it was exploring opportunities for growth outside of Egypt, and, in 2010 entered a joint venture to distribute Hyundai vehicles in Iraq, subsequently boosting operations and increasing its brand representations. In 2014, passenger car operations in Iraq accounted for 20.7% of the company’s total revenues — proving the compatibility and success of the GB Auto model in another key regional market.
The company also has an established presence in Algeria, with key brand representations and sales and after-sales operations having begun in 2013. GB Auto has established a foothold in the Algerian market — with management control — in cooperation with the Group Rahmoune, a strategic player in the Algerian economy, with investments mainly in building materials, basic infrastructure and the automotive business. As it ramps up operations and increases sales, the company’s product offerings in the country now include Geely Emgrand passenger cars, and Lassa, Grandstone and Goodyear tires.
Having also entered Libya in 2013, GB Auto is now taking a “wait-and-see” approach towards the country, with an eye towards the long-term potential of the market.
GB Auto is actively exploring further markets into which it can expand, building on its established presence in Iraq and Algeria and capitalizing on the region’s untapped potential and pent-up demand for real value backed by true customer care. Management looks forward to announcing further developments on this front going forward, with Sub-Saharan Africa as the current focus for growth.