GB Auto is the largest player in the Egyptian passenger car market in terms of sales revenue, market share, and production capacity. The company holds the exclusive license to assemble and distribute Hyundai and Geely passenger cars, and imports and distributes Hyundai, Geely, and Mazda passenger cars, as well as spare parts for all three brands. GB Auto is also the exclusive distributor and aftersales service provider for Chery-brand vehicles in Egypt, through a tripartite agreement with the Chinese company and Egypt’s Aboul Fotouh Automotive (AF Automotive). Through Hyundai, Geely, Mazda, and Chery, GB Auto is able to market a variety of products with a diverse range of sizes and prices.
Over the years, the company has solidified its market leadership with a dedication to value, unparalleled service, and best-in-class products. GB Auto created its “one-stop-shop” approach to retail auto buying by vertically integrating sales, consumer finance through Drive (GB Auto’s consumer finance venture), and after-sales support. Its commitment to total customer care allows the company to offer Egypt’s car-buying market a powerful value proposition. GB Auto has long positioned Hyundai cars as the best value for money in the Egyptian market and has more recently done the same with Geely, Mazda, and Chery at their unique price points.
GB Auto has invested significantly in the expansion of its assembly capacity. At the Prima plant, the company assembles Hyundai and Geely passenger cars and Mitsubishi Canter cabins from imported CKD kits, as well as locally sourced components. The plant — which spans across nearly 58,000 sqm — was established in 1994 and by January 2016 had produced more than 285,000 passenger cars. In September 2012, GB Auto completed a major investment, growing production to include its new Geely models while modernizing certain aspects of the assembly process.