GB Auto is a leading automotive company in the Middle East and North Africa and non-bank financial services provider in Egypt.
With seven primary lines of business across four major markets in the MENA, GB Auto has a strong operational footprint in key markets and sectors throughout the region, with plans to expand into new geographical areas. The company has grown from an automotive player to a fully diversified company with a host of non-cyclical businesses that add significant value to the group. It is focused on automotive assembly, manufacturing, sales and distribution, financing and aftersales services, which includes vehicle servicing and related products.
GB Auto’s portfolio of partners currently includes Hyundai, Mazda, Geely, Chery, Karry, Bajaj, Marcopolo, Iveco, Volvo, Sino Truck Fuso, Mitsubishi, SDLG, AKSA, YTO, Gazprom Neft, Lassa, Yokohama, Westlake, Triangle, Diamond Back, Avon, Double Coin, Grandstone, Goodyear, Jumbo, and Monroe. The company also has five non-bank financial subsidiaries, launched with the aim of offering financing options to all client categories, from major corporations and small and medium enterprises, to retail clients and individuals eligible for micro credit.
With a history of over six decades in the industry, GB Auto has built a solid reputation for standing behind its customers and is renowned for providing unmatched after-sales services in Egypt, having long positioned Hyundai cars as the best value for money in the Egyptian market and having done the same with Geely and Mazda at unique price points. GB Auto’s growing regional after-sales service network includes 14 passenger car, with 711 bays, and 6 commercial vehicle outlets in Egypt and another 6 in Iraq. With new vehicle sales, the company’s service and parts outlets make GB Auto a fully integrated “one-stop-shop” automotive provider that delivers on promises of lower ownership costs and real value to customers.
Vision and Mission Statement
To become the leading automotive assembler and distributor in the Middle East and Africa, securing and maintaining market leadership across our lines of business and geographical footprint.
To guarantee consistent returns for shareholders while keeping all stakeholders proud of their affiliation with Ghabbour Auto through our adherence to the highest standards of customer service, quality control and corporate ethics.
GB Auto’s assembly operations include production of passenger cars, commercial vehicles, and motorcycles and three-wheelers at plants in the Greater Cairo Area. Assembly largely refers to Completely-Knocked-Down (CKD) or Semi-Knocked-Down (SKD) vehicles imported as kits from leading international brands, including Hyundai and Geely, that are assembled with a legally mandated percentage of local content.
For the Commercial Vehicles & Construction Equipment unit, production extends beyond assembly to the include design and manufacture of complete bus bodies, semi-trailers, and superstructures — with the exception of chassis — at plants in the Greater Cairo Area as well as GB Polo facilities in Suez.
GB Auto’s sales and distribution activities encompass the Passenger Cars line of business in Egypt, Iraq and Algeria, Motorcycles & Three-Wheelers in Egypt and Iraq, Commercial Vehicles & Construction Equipment in Egypt, and Tires in Egypt, Iraq, Algeria, and Jordan.
With Egypt’s largest after-sales network, GB Auto has transformed the nation’s new car experience. The company’s 3S business model promises showrooms, services and spare parts, and GB Auto’s growing regional after-sales service network includes 14 passenger car outlets with 711 bays and 6 commercial vehicle outlets in Egypt and another 6 in Iraq.
GB Capital oversees operations at the group’s five non-bank financial service providers: GB Lease, Mashroey, Drive, Haram Tourism Transport, and Tasaheel. Asset quality and collections are closely monitored, well-maintained, and controlled within the group.
Lines of Business
GB Auto is the market leader in the Egyptian passenger car segment, assembling and distributing imported CKD kits with a production capacity of around 70,000 units per year and distribution of CBU vehicles across its footprint. Financing options in Egypt are provided through Drive. Learn more.
GB Auto assembles, manufactures, and distributes its existing product mix — which includes buses, trucks, trailers, superstructures, and construction and farming equipment — to an extensive customer base. Via GB Polo, a state-of-the-art facility in partnership with global leader Marcopolo, the company manufactures and assembles bus bodies in Egypt. Learn more.
GB Auto is the sole distributor of Bajaj-branded motorcycles and three-wheelers. For three-wheelers (often referred to as “tuk-tuks”) the company holds by-far the largest share of market sales, bolstered by micro-financing options provided through Mashroey.
GB Auto distributes passenger car, van, truck, construction equipment, and bus tires from a variety of well-known brands, including: Lassa, Yokohama, Westlake, Waterfall, Diamond Back, Triangle, Double Coin, and Goodyear. Learn more.
GB Auto operates the largest cross-country network of after-sales services that is constantly expanding in size and capacity, including the distribution of spare parts for passenger cars, motorcycles and three-wheelers, and commercial vehicles. Learn more.
GB Auto distributes imported CBU passenger car units in Iraq (Hyundai) and Algeria (Geely). Distribution of Bajaj motorcycles and three-wheelers was recently launched in Iraq, with additional after-sales services available. The tires division sees the regional distribution of Westlake, Diamond Back, and Jumbo tires in Iraq; Avon, Diamond Back, Triangle, Waterfall, and Jumbo in Jordan; and Goodyear, Lassa, and Grandstone in Algeria. Learn more.
GB Capital is the financial arm of GB Auto, offering financial solutions to several segments of the market: GB Lease caters to commercial vehicle and corporate lease clients, Mashroey finances the purchase of motorcycles and three-wheelers, YTO tractors and motor tricycles, Drive offers consumer financing of passenger cars and factoring of auto and non-auto products, Haram Tourism Transport (HTT) provides operational leasing, and Tasaheel microfinances eligible clients, with a focus on lending to women. Learn more.
GB Auto’s lubricants business, PAL, distributes Gazprom Neft Lubricants exclusively at GB Auto-branded and third-party points of sale in the local market. Fabrika is the branded name for the Pre-Owned Vehicles division of GB Auto, supplying pre-owned car options at all GB-owned points of presence in Egypt. Retail after-sales outlets, 360, distribute tires, tire parts, batteries, parts, and lubricants as well as provide automotive services at select locations. Learn more.